Aura Frames

Client

Year

2019

Services

Product Design

User Research

Details

As the Founding Designer I was responsible for creating the name, branding, visual identity, website and both the mobile and frame apps. Aura was on a mission to rethink the digital picture frame using modern day technology, we incorporated machine learning to help detect faces and crop photos to best aesthetically fit the frame, while utilizing the newly released MFi technology from Apple in order to setup and pair the frames to the app. Aura was recognized by Oprah's "Favorite Things" for multiple years and is even featured and sold in the MoMA stores.